When Should Wine Labels Be Retired?
One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know if you should make a change? Most experts on branding are in the business of selling graphic arts or marketing services — how could their opinions be neutral when you ask if your current brand image is still vibrant?
For More Information See: Tastingroommarketing.com